Admin note: A few years ago I ran across a postcard on EBay. I knew the image was taken on South 1st Street in Rogers, but what were all these horses doing? I figured this was some type of contest, but what? All I could think of is something like our tractor pulls today. It wasn't until recently when I ran across an article on Newspapers.com that it became clear what the photo was, Below is the article. 

Twenty-Two Teams Take Part in the Split-Log Drag Contest at Rogers.
The Commercial Appeal of Memphis, TN - June 8, 1913​ 

Rogers, Ark., June 5 - The below picture taken a few days ago at a road dragging contest held in Rogers, shows the interest being taken in the good road movement being waged in Benton County. There are 22 teams with split-log drags in the picture. Eleven hundred pounds of flour was given to the participants in the big contest, each receiving a 50-pound sack of flour. Active road dragging is being done in many parts of the county, and as a result some of the best roads in the state are found around Rogers. ​

Photo courtesy Randy McCrory

Photo shown in the Memphis newspaper. An explanation of what the flour was for would have been appreciated.
​Was it the amount of weight they pulled to flatten the road, or was it a participation prize?